Technical Competence

I have extensive practical experience using a wide range of communications and marketing tools to create, manage, and optimise content. This includes Buffer, Hoot Suite and Later for social media management, Canva for visual content creation, CapCut for film, and Mailchimp for email campaigns, as well as other comparable platforms. I am also confident managing website content using Umbraco and Wordpress, ensuring pages are up-to-date, visually engaging, and consistent with organisational branding.

Alongside technical proficiency, I use digital analytics to inform communications planning and delivery. I monitor engagement metrics, audience behaviour, and campaign performance across social media, email, and web platforms. For example, at Foothold Cymru, I used insights from social media and newsletter analytics to adjust content strategy, increasing reach and engagement and ensuring that communications resonate with target audiences.

I am confident translating data into actionable recommendations that improve impact, guide content decisions, and support organisational objectives.